TAS Awards Trophy Room
Talent Attraction and Sourcing Awards 🏆
We are proud to share our achievements.
Below you find selected awards sorted by category and ranked by recency. This page will be updated on a regular basis.
🌱 People Development
Potentialpark measures how successfully employers engage with candidates throughout the recruitment journey. The Engagement Focus Ranking evaluates interaction, personalization and opportunities for dialogue across digital channels. A strong ranking reflects an engaging, candidate-centered experience that encourages meaningful connections with talent.
7️⃣ 2026
The HR Excellence Awards recognize outstanding HR, recruiting and employer branding initiatives. Deutsche Telekom was honored for its innovative approach to employee development, delivering measurable impact through modern learning solutions, talent development and forward-looking HR initiatives.
⭐ Shortlisted (2026) - Magenta Recruiting Assistant
The HR Excellence Awards recognize outstanding HR, recruiting and employer branding initiatives. Deutsche Telekom was honored for its innovative approach to employee development, delivering measurable impact through modern learning solutions, talent development and forward-looking HR initiatives.
⭐ Shortlisted (2026) - Global Career Website
Potentialpark – Azubi Ranking
Potentialpark evaluates how effectively employers attract and inform future apprentices online. The Apprentice Ranking measures the quality of information, accessibility and relevance of digital content for students and young talent. A strong result demonstrates an attractive and well-designed experience for prospective apprentices.
🥉 2025
The HR Excellence Awards recognize outstanding HR, recruiting and employer branding initiatives. Deutsche Telekom was honored for its innovative approach to employee development, delivering measurable impact through modern learning solutions, talent development and forward-looking HR initiatives.
⭐ Shortlisted (2025) – Global Career Website
Potentialpark – Azubi Ranking
Potentialpark evaluates how effectively employers attract and inform future apprentices online. The Apprentice Ranking measures the quality of information, accessibility and relevance of digital content for students and young talent. A strong result demonstrates an attractive and well-designed experience for prospective apprentices.
4️⃣ 2024
The HR Excellence Awards recognize outstanding HR, recruiting and employer branding initiatives. Deutsche Telekom was honored for its innovative approach to employee development, delivering measurable impact through modern learning solutions, talent development and forward-looking HR initiatives.
🏆 Employee Development (2024)
The HR Excellence Awards recognize outstanding HR, recruiting and employer branding initiatives. Deutsche Telekom was honored for its innovative approach to employee development, delivering measurable impact through modern learning solutions, talent development and forward-looking HR initiatives.
⭐ Shortlisted – Azubi- & Hochschulmarketing (2024) – "Let's start the TALENT GAMES!"
Deutscher Personalwirtschaftspreis
The German HR Excellence Award is one of the most prestigious HR awards in the German-speaking region. It recognizes outstanding projects in recruiting, learning and HR technology. Deutsche Telekom received the award for its Growth Hub, a digital platform that supports modern learning, career development and personalized growth opportunities for employees.
🥇 Gold – HR-Tech & Digital (2024) – Projekt growth hub
Deutscher Personalwirtschaftspreis
The German HR Excellence Award is one of the most prestigious HR awards in the German-speaking region. It recognizes outstanding projects in recruiting, learning and HR technology. Deutsche Telekom received the award for its Growth Hub, a digital platform that supports modern learning, career development and personalized growth opportunities for employees.
🏅 Finalist/Nominiert – HR-Tech & Digital (2024)
🚀 Candidate Journey
The Employer Branding Award DACH honors outstanding employer branding strategies across Germany, Austria and Switzerland. Deutsche Telekom received Gold in the Attraction category for its strong employer brand, creative communication and successful campaigns that inspire and attract top talent.
🥇 Gold Winner – Attraction (2026)
Potentialpark assesses how employers use digital channels to engage with talent. The Social Media Ranking evaluates employer branding, communication, authenticity and interaction across platforms such as LinkedIn and Instagram. A high ranking reflects an engaging social media presence and strong employer brand visibility.
🥇 2023
🥈 2024
7️⃣ 2025
9️⃣ 2026
The HR Benchmark is an annual study by NetFed that evaluates the career websites and digital employer communication of Germany's largest companies. It assesses how effectively employers present topics such as career opportunities, diversity, benefits, work-life balance, workplace culture and the application process. Deutsche Telekom achieved 1st place in 2025, demonstrating an outstanding, transparent and candidate-focused digital recruitment experience.
🥇HR Benchmark (2025)
The DPOK recognizes innovative digital communication projects. Deutsche Telekom was nominated for its Window of Opportunity – AR Telekom Career App, which uses modern technologies to make career-related content interactive and engaging, offering applicants an innovative insight into the employer brand.
⭐ Shortlisted: Category “Digital Publishing (Blog, Magazine, App)”
Window of Opportunity – AR Telekom Career App
Potentialpark evaluates the digital candidate experience of employers worldwide. The Career Website Ranking assesses career sites based on usability, content quality, transparency and navigation. A high ranking demonstrates that candidates can easily find relevant information and enjoy a seamless experience throughout their job search.
🥈 2023
🥇 2024
5️⃣ 2025
Potentialpark analyzes the digital candidate experience across employers. The Applying Online Ranking focuses on the online application process, from finding a job to applying. It evaluates usability, transparency, mobile experience and efficiency. A strong ranking highlights a simple, modern and candidate-friendly application process.
6️⃣ 2023
5️⃣ 2024
The QUEB HR Innovation Award recognizes pioneering recruiting and talent acquisition solutions. Deutsche Telekom was awarded for its innovative recruiting approach, combining new technologies, data-driven decisions and enhanced candidate experience to attract talent more effectively.
🏆 New Recruiting (2024)
The Trendence Awards recognize innovative employer branding and recruiting campaigns. Deutsche Telekom received 2nd place for its campaign "Question Today. Create Tomorrow.", which impressed the jury with authentic storytelling, creative content and compelling employer brand positioning.
🥈 Best Recruiting- Campaign (2024)
⭐ Employer Reputation
Leading Employers recognize only the top 1% of employers in each country. Based on an independent meta-study combining numerous rankings and employer reviews, the award highlights exceptional employer quality. Deutsche Telekom consistently ranks among this elite group thanks to its strong employer brand, career opportunities and positive employee feedback.
🏆Leading Employer 2022-2026
🏆 T-Systems – Leading Employer 2026
LinkedIn Top Companies identifies employers that offer outstanding career growth using anonymized LinkedIn data. Rankings consider career progression, learning opportunities and internal mobility. Deutsche Telekom is recognized for providing diverse career paths, continuous learning and excellent development opportunities for employees.
🥇LinkedIn Top Companies 2026 Cologne
9️⃣LinkedIn Top Companies 2023
Forbes World's Best Employers ranks leading employers based on independent employee surveys conducted worldwide. Deutsche Telekom's ranking reflects its strong international employer reputation, career development opportunities and high levels of employee satisfaction and recommendation.
🌍 World's Best Employers (2023) #167
🌍 World's Best Employers (2024) #88
🌍 World's Best Employers (2025) #153
Potentialpark is an international research and consulting company specializing in digital candidate experience. The Germany Overall Ranking evaluates the complete recruitment journey, including career websites, online applications, social media and other digital touchpoints. The top ranking reflects an outstanding overall candidate experience and employer presence.
🥇 2023
🥈 2024
6️⃣ 2025
❤️ Workplace Culture
Potentialpark evaluates how authentically employers communicate their workplace culture online. The Culture Ranking assesses how well organizations present their values, work environment, diversity and employee experience across digital channels. A high ranking reflects a credible, transparent and attractive employer culture.
7️⃣ 2026
The kununu Top Company seal is awarded exclusively based on independent reviews from employees and job candidates. Deutsche Telekom has earned this recognition for several consecutive years, reflecting outstanding employee satisfaction, positive workplace experiences and a high recommendation rate.
🏆 kununu Top Company 2023
🏆 kununu Top Company 2024
🏆 kununu Top Company 2025
🏆 kununu Top Company 2026The kununu Top Rated badges recognize employers that achieve exceptional ratings in specific categories based solely on employee feedback. Deutsche Telekom received top ratings for Salary Satisfaction and Family Friendliness, highlighting attractive working conditions, competitive benefits and a supportive workplace culture.
⭐ Top Rated – Salary satisfaction (2025)
⭐ Top Rated – Salary satisfaction (2026)
⭐ Top Rated – Family-friendly (2026)The BRIGITTE "Best Companies for Women" study recognizes organizations committed to gender equality and women's career development. Deutsche Telekom received the award for its flexible working models, family-friendly policies and long-term commitment to diversity, inclusion and equal career opportunities.
⭐ BRIGITTE – The best company for woman (2025)
