Telekom sets 60-hour world record I Telekom Careers Blog

60 hours live – and now officially a world record holder

Telekom did it: our 60-hour livestream has been confirmed as the longest worldwide marketing TikTok livestream broadcast ever. For three full days, teams from across the globe embodied the very spirit with which we now enter the pre-holiday season — community, connection, and genuine togetherness. A total of 130 employees took part, showcasing how vibrant, diverse, and human our corporate culture is — and that authenticity has now been rewarded with a world record. 

Dec 04, 2025  |  professionals  |  students & graduates  |  pupils  |  top tech  |  2 min read
    Smiling blonde woman holding a bright pink microphone while being filmed in front of a pink promotional display.

    Jasmin from Telekom Strategy Consulting takes the stage in our own live-stream booth. © Deutsche Telekom Group

    People cheering in pink-lit bowling alley as a man reveals an "Ambassador" t-shirt on his back while another holds a microphone.

    Magenta impressions from our own bowling alley. © Deutsche Telekom Group

    Group at a pink charity broadcast: woman holds a large heart-shaped "T" poster while others use microphones and sewing machines.

    Upcycling and substanibility while crafting and sewing? CHECK! © Deutsche Telekom Group

    Tattoo artist in black gloves wipes a fresh small tattoo on a heavily tattooed forearm featuring palm trees and a T.

    Live-Tattoo Session for our colleagues. © Deutsche Telekom Group

From November 5th to 7th we transformed Deutsche Telekoms  headquater in Bonn into an interactive streaming studio to give our colleagues, their stories and their business impact a stage.  


What made this livestream special wasn’t a single highlight but the unique energy created by spontaneity and openness. Colleagues across continents joined in, launched their own ideas, and brought our employer value proposition "Create Connections that matter" to life. Late-night office sessions, creative challenges, honest conversations — the stream offered an authentic look into how vibrant and human our workplace truly is. 


The response on LinkedIn was overwhelmingly positive. Telekom AI Executive Tatjana Wittig summed it up: “We didn’t just break a record. We created a moment that feels real.” Senior Strategy Consultant Jasmin Pfeiffer added: “It was a unique chance to show what happens behind the scenes — in the most authentic way possible.” Many highlighted how bold it is for a company of our size to go live, uncut and unfiltered, and how inspiring the outcome turned out to be. 


This world record is more than a number. It proves how powerful employer branding can be when it becomes an experience rather than a message. The stream reached people worldwide, sparked meaningful interactions and generated more than 600,000 likes. 


And now? We’re keeping the momentum going. Photos, videos and social-media assets are available internally so teams can share their highlights and amplify the message: We are a strong, diverse and open community. 

Man with short hair, wearing black glasses and a dark shirt, smiling softly against a plain background.

Tim Kummerfeldt

Tim Kummerfeldt has been @DT for over 25 years in the fields of IT, Sales and Service and HR. As Employer Branding expert he’s creating innovative campaigns to attract future talents.

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