Gold for innovative employer branding | Telekom Careers Blog
Telekom wins award for outstanding employer branding
With the global EVP campaign “Create connections that matter” Telekom has shown that successful employer communication goes beyond traditional formats. Winning the Employer Branding Award DACH 2026 in the Attraction category highlights the value of innovation and authentic engagement.
Winner in the “Attraction” Category at the DACH Award in Vienna © Deutsche Telekom Group
A livestream that connects - globally and in real time
“This could not have been an email.” With this creative concept, a format was developed that broke conventions. A 60-hour global livestream brought together 130 colleagues from 12 countries, hosted by content creator RedHeadBegins. Instead of a standard video call, Telekom focused on real interactions and authentic insights into daily work. The livestream even set a TikTok record, capturing widespread attention.
Transforming employer branding - authentic and impactful
The results speak for themselves: hundreds of thousands of interactions, social snippets that extended reach, and most importantly, genuine connections with potential talent worldwide. The EVP “Create connections that matter” was brought to life in an authentic and engaging way.
Out of more than 230 submissions, Telekom took the top spot, winning Gold at the Employer Branding Award DACH 2026. The award highlights Telekom’s approach to employer branding: authentic, approachable, and globally relevant.
If you want to become part of this forward-thinking employer, explore all career opportunities at Telekom.
Karin Staudt
Karin Staudt has been with Telekom for over 20 years and has gained experience in many areas of the company. She is passionate about writing and, as a member of the Telekom Career social media team, is closely connected to current topics.
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